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What an amazing week in Amsterdam!

This KubeCon + CloudNativeCon was one for the books, with more than 10,500 of you joining us in-person and almost 6,000 virtually - making it Europe's largest vendor-neutral, open source conference. DataCenter-Insider reporter Ulrike Ostler wrote that "Cloud Native's popularity continues unabated," and #TeamCloudNative agrees - you rated this event 4 out of 5!

Numbers aside, in-person events are so important for our community and the cloud native ecosystem. The real-time interactions that KubeCon + CloudNativeCon engenders sparks the collaboration that consistently uplevel our projects and continues to change the way we build and deliver software. In fact, attendees said the top two reasons they joined us in Amsterdam were networking and breakout sessions. Everybody benefits when we provide a welcoming space for vendor-neutral engagement, and we will continue to do this throughout the year at events, from KubeCon + CloudNativeCon China and North America, to the hugely popular Kubernetes Community Days and regional KubeDays.

It wouldn't be KubeCon + CloudNativeCon without firsts - and we had many in Amsterdam including the addition of the new Startup track, which demonstrated how to build a business based on cloud native technologies. We also hosted the Security Village, alongside TAG Security, to bolster collaboration on the ecosystem's security posture.

While I was disappointed to miss out on the in-person action, it was an honor to share my personal evolution with you. As I begin my maternity leave, I am warmed by your kind words of support and congratulations. I'm looking forward to seeing the community together again soon in Shanghai and Chicago, and I hope that I might be able to introduce my little one to their first KubeCon + CloudNativeCon.

There is much to unpack from this phenomenal event and I've really enjoyed looking back as we put this transparency report together for you. I hope you find this information valuable.

Priyanka Sharma

Priyanka Sharma
Executive Director, CNCF

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First-time attendees
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CFPs Submitted
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Pieces of media coverage
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Attendees thanks to
Dan Kohn Scholarship Fund

Amsterdam Photo Highlights

Photos from Kubecon + CloudNativeCon Europe 2023
Photos from Kubecon + CloudNativeCon Europe 2023
Photos from Kubecon + CloudNativeCon Europe 2023
Photos from Kubecon + CloudNativeCon Europe 2023
Photos from Kubecon + CloudNativeCon Europe 2023
Photos from Kubecon + CloudNativeCon Europe 2023
Photos from Kubecon + CloudNativeCon Europe 2023
Photos from Kubecon + CloudNativeCon Europe 2023
Photos from Kubecon + CloudNativeCon Europe 2023
Photos from Kubecon + CloudNativeCon Europe 2023
Photos from Kubecon + CloudNativeCon Europe 2023
Photos from Kubecon + CloudNativeCon Europe 2023
Photos from Kubecon + CloudNativeCon Europe 2023
Photos from Kubecon + CloudNativeCon Europe 2023
Photos from Kubecon + CloudNativeCon Europe 2023
Photos from Kubecon + CloudNativeCon Europe 2023
Photos from Kubecon + CloudNativeCon Europe 2023
Photos from Kubecon + CloudNativeCon Europe 2023
Photos from Kubecon + CloudNativeCon Europe 2023
Photos from Kubecon + CloudNativeCon Europe 2023



We enjoyed the largest in-person European KubeCon + CouldNativeCon to-date, with more than 10,500 joining us in Amsterdam - a 48% increase in in-person attendees from our 2022 European event.


16,092 total registered attendees

Attendee Geography

Map of attendee geography
2% of in-person attendees did not answer
In-Person %
Virtual %

Top Countries in attendance


German Flag
USA Flag
Netherlands Flag


German Flag
Netherlands Flag
USA Flag


India Flag
German Flag
USA Flag

Top Three Job Functions

DevOps / SRE / Sysadmin





Attendee Job Function Total
Architect 2,419
Business Operations 169
Developer 2,971
- Data Scientist 136
- Full Stack Developer 2,306
- Machine Learning Specialist 86
- Web Developer 418
- Mobile Developer 25
DevOps / SRE / SysAdmin 6,392
Executive 670
IT Operations 493
- DevOps 205
- Systems Admin 213
- Site Reliability Engineer 63
- Quality Assurance Engineer 12
Sales / Marketing 845
Media / Analyst 161
Student 482
Product Manager 486
Professor / Academic 68
Other 911
Attendee Industry Total
Automotive 468
Consumer Goods 481
Energy 242
Financials 1,521
Health Care 203
Industrials 253
Information Technology 10,789
Materials 44
Non-Profit Organization 382
Professional Services 698
Telecommunications 595
Audience at Kubecon + CloudNativeCon Europe 2023

Cloud Native's popularity continues unabated; while there were around 7,000 visitors in Valencia, where the event took place last year, it was bursting at the seams with more than 10,000 visitors...

Ulrike Ostler


Year on Year Growth - European Events

Chart showing year on year attendee growth
48% increase

From KubeCon + CloudNativeCon 2022 in Valencia to the event in Amsterdam, we saw a 48% increase in in-person attendees.

Ticket Type 2017 Berlin 2018 Copenhagen 2019 Barcelona 2020 Virtual 2021 Virtual 2022 Valencia 2023 Amsterdam
Total 1,535 4,300 7,700 18,682 26,648 18,550 16,092
In-person Corporate 58% 62% 63% N/A N/A 19% 33%
In-person Individual 12% 10% 13% N/A N/A 7% 13%
Virtual All Access Pass N/A N/A N/A 71% 67% 50% 27%
Virtual Keynote + Solutions Showcase Only N/A N/A N/A 20% 27% 8% 8%
Speaker 9% 8% 6% 2% 1% 3% 4%
Sponsor 17% 16% 14% 6% 5% 12% 13%
Media 2% 2% 1% <1% 0.6% 1% 1%
Academic 2% 3% 3% N/A N/A 1% 2%

Diversity, Equity & Inclusivity

CNCF strives to ensure that everyone who participates in KubeCon + CloudNativeCon feels welcome, regardless of gender, gender identity, sexual orientation, disability, race, ethnicity, age, religion, or economic status.

Our commitment to cultivating a friendly, welcoming, and inclusive environment extends to the facilities and resources we provide at events. In Amsterdam, these included:

Prayer icon
Prayer Room
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Pronoun & Communication Stickers
Child Care icon
Complimentary Onsite Child Care
Mixed gender icon
All Gender Restrooms
Pacifier icon
Baby Care & Nursing Rooms
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Quiet Rooms
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Captioning for all attendees in 20+ languages through Wordly

As part of our deep commitment to diversity, equity and inclusivity, we hosted a number of popular onsite experiences to help connect individuals to opportunities within tech, including:

  • EmpowerUs Breakfast
  • Diversity Lunch
  • Peer Group Networking

Gold CHAOSS D&I Event Badge

Gold CHAOSS D&I Event Badge

Awarded to events in the open source community that foster healthy D&I practices.

Diversity, Equity & Inclusivity Events and Mentoring Total
Diversity Lunch participants 125
EmpowerUs participants 50
Peer Group Mentoring + Career Networking mentors 8
Peer Group Mentoring + Career Networking mentees 42

Our Next Kubecon + CloudNativeCon



With more than 300 sessions, KubeCon + CloudNativeCon Europe featured a diverse line-up of topics ranging from introductory sessions through to technical deep-dives. Talks are available now on our YouTube playlist.

Sessions Total In-person Virtual
Keynotes (includes sponsored keynotes) 22 22 0
Total sessions (CFP & Maintainer) 308 287 21
- Breakouts 210 198 12
- Maintainer sessions 98 89 9

Thank you to our KubeCon + CloudNativeCon Europe 2023 co-chairs

Aparna Subramanian

Aparna Subramanian Shopify
Director of Production Engineering

Emily Fox

Emily FoxApple
Security Engineer

Frederick Kautz

Frederick KautzComputing Engineer Infra and
Security Enterprise Architect


The schedule was curated by conference co-chairs, Aparna Subramanian of Shopify, Emily Fox of Apple, and independent consultant Frederick Kautz, who led a program committee of experts and track chairs, including project maintainers, active community members, and highly rated presenters from past events.

Talks are selected by the program committee through a rigorous, non-bias process, where they are randomly assigned submissions to review within their area of expertise. You can read the details in our CFP scoring guidelines, and specifically about the Europe selection process.

For KubeCon + CloudNativeCon Europe, 1767 submissions were received from 2672 proposed speakers at 632 companies. Of those, we were able to accept 186 talks with 347 total speakers - an acceptance rate of 11%. You can read more in this announcement blog.

In addition, we heard from 209 maintainer speakers, who ran maintainer sessions - which were not part of the CFP process.

Key stats

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CFP submissions
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first-time speakers

Speaker Diversity

CNCF enforces guidelines on gender and diversity equality among our speakers, including not accepting all-male panels.

Diversity Overall Percent
Speakers - women + gender non-conforming (keynotes) 9 41%
Speakers - men (breakouts) 245 73%
Speakers - women + gender non-conforming (breakouts) 90 27%

Startup Track

New to KubeCon + CloudNativeCon Europe this year was the Startup Track. Inspired by an idea from Liz Rice, the Startup Track demonstrates how you can build a business based on open source and cloud native technologies as part of #TeamCloudNative.

It featured two talks, hosted by cloud native veterans:

From Community to Customers

Kelsey Hightower, Distinguished Engineer, Google Cloud

An open discussion on building a business around open source projects, where Kelsey shared his learnings from Puppet Labs, CoreOS, Google, and advising startups behind some of the most successful open source projects in the Cloud Native space.

Building a Successful Business
in Cloud Native

Liz Rice, Chief Open Source Officer, Isovalent; Kelsey Hightower, Distinguished Engineer, Google Cloud; Guillermo Rauch, CEO and Founder, Vercel; Sheng Liang, Cofounder and CEO, Acorn Labs; Tom Manville, VP Engineering, Kasten by Veeam

This panel discussed how start-ups and smaller vendors can best take advantage of opportunities to succeed within the cloud native ecosystem, including how contributing to open source projects helps a business, how vendors can make their products appeal to a community centered around open source, and how the cloud native business environment differs from traditional markets.

With more than 52,000 community group members, 406 group chapters and 24 Kubernetes community days, it is obvious the interest is real. And given the conversations I had with CIOs, cloud-native modernization is top of mind -- if not the highest priority -- for many organizations.

Paul Nashawaty




CNCF-hosted co-located events feature industry experts covering topics like observability, web assembly, telco, edge, and more. This year we took a fresh approach, offering all-access passes that allowed attendees to join any of the CNCF-hosted co-located events, and even switch between multiple events.


Attendees by Gender


Icon Male



Icon Woman


Non binary
/ other

Icon Non-Gender Specific


41% prefer not to answer

Top Three Countries Represented


Icon Germany



Icon USA



Icon Netherlands


Top Three Job Functions

DevOps / SRE /







Total Onsite Leads


Average Onsite Leads
Per Sponsor


119% increase from 2022

3,650 people Registered for Co-Located Events - the largest audience ever


You can rewatch the session recordings via the co-located events web page.

Stats for Argo co-located event Stats for CiliumCon co-located event Stats for Cloud Native Telco Day co-located event Stats for Cloud Native WASM Day  co-located event Stats for ISTIO Day Europe co-located event Stats for Kubernetes Batch + HPC Day Europe co-located event Stats for Observability Day co-located event Stats for Kubernetes on Edge Day co-located event Stats for Linkerd Day Europe co-located event
Speaker at a colocated event

Interested in learning more about hosting a co-located event alongside future KubeCon + CloudNativeCons? We're launching available packages at the end of June



Security is people-powered, and we all benefit by collaborating together as a knowledgeable, vendor-neutral community to develop tools and processes to uplevel our security posture.

Security was a key focal point at KubeCon + CloudNativeCon Europe, where a number of new initiatives were hosted to foster a collaborative approach toward tackling security issues.

If we truly are moving to standardize cloud-native technologies, to lock them down and further secure them and to build an increasingly comprehensive set of standards and protocols, then we can feasibly also now turn our attention towards being more sustainable in our software application development and more sustainable in terms of how much of the planet's resources that software uses.

Adrian Bridgwater



The Security Village, a dedicated space for attendees to learn, share, and collaborate about the latest security practices and tools in the Kubernetes and cloud-native ecosystem, featured a series of talks, open spaces for security-related discussions, and a daily afternoon unconference.


Security TAG hosted a daily afternoon unconference, covering a range of security-related topics, from securing software supply chains to implementing zero-trust security, managing security for cloud-native infrastructure and applications, or building a security-first culture.

Each morning attendees could submit topics for that afternoon's unconference session, to be answered by industry experts, practitioners, and fellow attendees.


We were pleased to announce the latest refreshed Kubernetes third-party audit based on the 1.24 release, at KubeCon + CloudNativeCon Europe.

The goal of this security review was to identify any issues in the project architecture and code base which could adversely affect the security of Kubernetes users.

This audit was sponsored by CNCF and conducted over the summer of 2022 by NCC Group with the help of the Kubernetes SIG Security Third Party Audit Working Group.


To continue efforts to improve the security of CNCF graduated and incubating projects, we worked with Chainguard to assess the software supply chain security practices of two graduated projects: Argo and Prometheus.

The assessments were based on Supply-chain Levels for Software Artifacts (SLSA), which provides a framework for software supply chain integrity. SLSA is housed under the Open Source Security Foundation (OpenSSF) and details standards and technical controls that can be adopted to improve artifact integrity and build resilient systems.

These efforts build on the security work CNCF has been doing with independent security audits with OSTIF and fuzzing audits with ADA Logics and address a crucial aspect of security health in the software supply chain.

As we've continued to see an increase in frequency and severity of attacks across the software supply chain, we felt it was more important than ever to ensure our projects are taking steps to continuously improve their security practices with SLSA.

Chris Anisczyck


Phippy at Kids Day

On Sunday, April 16, we hosted a complimentary Kid's Day in Amsterdam featuring three workshops:

  1. Minecraft Modding
  2. Phippy and Friends Raspberry Pi Zoo Rescue
  3. Stories and Games with Scratch

The Minecraft and Scratch workshops were taught primarily in Dutch, while the Raspberry Pi Workshop was taught primarily in English. Both English and Dutch-speaking volunteers assisted in each workshop.

We'll host Kids Day again at KubeCon + CloudNativeCon North America in Chicago this coming November, for all children (ages 8-14) who are interested in technology, coding, and STEAM fields.



We're committed to sustainability at our events and KubeCon + CloudNativeCon Europe was no exception.

We do our best to balance sustainability with various rules and regulations (especially where food service is concerned) in the cities and countries in which we host our events. See below for ways we are partnering with our vendors and community to create more sustainable events and minimize environmental impacts.

  • We carefully plan for the attendee numbers based on historical data to minimize waste from the start
  • Food & beverage items are sourced from local suppliers
  • Leftover food was donated to a local food bank 
  • All disposable cups were biodegradable
  • Lunch bags were made from recycled paper
  • CNCF and sponsors donated left over items, including apparel, napkins, coffee cups, toys & games, office supplies, cleaning/sanitizing supplies, and other miscellaneous items to HVO Querido Amsterdam
  • Conference lanyards were made from 100% recycled materials
  • Learn more about the RAI's corporate social responsibility initiatives
  • Learn more about ACS' (audio visual provider) corporate social responsibility initiatives

Sustainability at Kubecon + CloudNativeCon Europe 2023 Sustainability at Kubecon + CloudNativeCon Europe 2023

Health & Safety
On-Site Overview


KubeCon + CloudNativeCon implemented the following health & safety measures:

COVID-19 safety

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Provided plentiful hand sanitizing stations throughout the venue
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Masks were recommended
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Complimentary onsite COVID-19 testing
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Wearable indicators denoting social distance comfort levels
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Conducted frequent onsite cleaning
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Sanitized microphones between each speaker's use

COVID-19 Numbers

Over the two weeks immediately after KubeCon + CloudNativeCon Europe, we were made aware of 10 positive tests. Fortunately, no serious cases have been reported.

10 Positive Tests from
in-person attendees
0 Serious Cases Reported

Incident Transparency Report

0 Code of conduct reports
received on-site

Media & Analyst


Key Stats

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media & industry analysts
in attendance
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Mentions Of Kubecon
+ Cloudnativecon
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Increase from 2022
European event

Online Reach + Traffic

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EVENT SESSION VIEWS As of May 11, event session videos have garnered more than 3,400 views

Media + Analyst Results

mentions in media articles, press releases, and blogs that were shared 664 times on Twitter.
Kubernetes Logo
mentions in media articles, press releases, and blogs that were shared 622 times across social platforms.
KubeCon + CloudNativeCon Logo
mentions in media articles, press releases, and blogs that were shared 731 times across social platforms.

Coverage Overview

176 media and industry analysts attended both in person and virtually. They generated a huge amount of coverage from this year's European event hitting over 4,200 articles and press releases, a 69% increase from last year's European event. The CNCF PR and AR team hosted two media and analyst roundtables at the event focusing on platform engineering, and what's next in cloud native, in addition to an end user panel at the press and analyst conference.

If DevOps was about combining the workflows of operations and development, then platform engineering aims to be the solution to the problems that are created. It's not an either/or proposition between the two, but platform engineering is an evolution of the DevOps movement, said a KubeCon + CloudNativeCon EU panel organized for the media.

Loraine Lawson

The New Stack

Media Coverage

176 journalists and analysts attended both in-person and online.
A list of publications can be found below:

  • Amazic
  • Cloud Security Podcast
  • Computable
  • DataCenter-Insider
  • De Nederlandse Kubernetes Podcast
  • Freelance
  • Heise c't
  • Heise Developer
  • Heise iX
  • ICT Magazine
  • InfoQ
  • IT Daily
  • ITmedia Inc.
  • ITPro
  • L'informaticien
  • Le Mag IT
  • Le Monde Informatique
  • Linux Magazin
  • NetMedia Group
  • Programmez
  • Radio Tux
  • Reshift
  • SDxCentral
  • Sigs Datacom
  • SiliconANGLE
  • Silverlinings
  • Software Defined Podcast
  • Software Defined Talk
  • Software Engineering Daily
  • Software Guru
  • Springer Nature
  • Storage Newsletter
  • Techstrong Group
  • TechTarget
  • Techzine
  • TFIR
  • The Cloudcast
  • theCUBE
  • The New Stack
  • The Stack
  • ThinkIT
  • Toolinux
  • VMblog
  • Vogel IT
  • ZDNet
  • ZeCloud
  • Zona Movilidad

Media Coverage Highlights

More than 210 original articles published from KubeCon + CloudNativeCon Europe in leading outlets including:

ComputerWeekly Logo
DevOps Logo
Forbes Logo
Heise Online Logo
LeMagIT Logo
Lemonde Logo
Linformatien Logo
Linux Magzin Logo
Programmez Logo
SDX Central Logo
SiliconAngle Logo
TechTarget Logo
Techzine Logo

Industry Analyst Coverage Highlights

#kubecon2023 Omdia on the way back from two full days at a great non vendor event. The future of cloud native is now living up to its promise, the ecosystem has matured and the audience is now looking at more aspects of running K8s in production. The takeaway is that platform engineering is now the hot topic.

Roy Illsley


There is a lot more to say about this conference, but the key take-away for manufacturers is that Kubernetes and its ecosystem is no longer only about IT. It's about OT as well.

Harry Forbes

ARC Advisory Group

Steven Dickens, Futurum - GitLab and Oracle Partner to Accelerate AI/ML Development

Steven Dickens, Futurum - VMware Doubles Down on Cross-Cloud Services

Camberley Bates, Futurum - KubeCon Europe 2023 Highlights Kubernetes Explosion and Need for Instant Platform Engineering

Steven Dickens, Futurum - KubeCon 2023: SUSE Launches Rancher 2.7.2, Latest Version of Rancher

Jon Collins, GigaOm - Touchpoints, coalescence and multi-platform engineering — thoughts from Kubecon 2023

Torsten Volk, EMA - OpenTelemetry: The Star of KubeCon 2023

Larry Carvalho, Robustcloud - Embracing the Future: Generative AI and Web Assembly (Wasm) Innovations at KubeCon CloudNativeCon EU 2023

Sanjeev Mohan, SanjMo - It Depends: Gabriele Bartolini, EDB demystifies data on Kubernetes concepts

Sanjeev Mohan, SanjMo - Sanjeev Mohan, Matt Butcher, Fermyon and Justin Cormack | KubeCon CloudNativeCon EU 2023

Jon Brown, ESG - At KubeCon 2023, observability and FinOps high on the agenda

Paul Nashawaty, ESG - Takeaways and emerging trends from KubeCon Europe 2023

Brent Ellis, Andrew Cornwall, Forrester - What Is WASM, And Why Does It Matter To The Enterprise? (Part 1 Of 2)

Brent Ellis, Andrew Cornwall, Forrester - What Is WASM, And Why Does It Matter To The Enterprise? (Part 2 Of 2)

Brent Ellis, Forrester - Taking WebAssembly/WASM To The Enterprise And Beyond

Lee Sustar, Forrester - Selecting Your Kubernetes Strategy

Rob Strechay ESG - Reflections on Kubecon + CloudNativeCon EU

Ameer Gaili, Analysys Mason - KubeCon 2023: telcos increasingly turn to open-source solutions to unlock cloud-native network benefits

Jason Bloomberg, Intellyx - KubeCon CloudNativeCon EU 2023 - Jason Bloomberg - YouTube

Jason Bloomberg, Intellyx - Plenty of gas: Innovations continue apace at the first post-pandemic KubeCon

Jason Bloomberg, Intellyx - CloudFabrix: Adding an Observability Data Modernization Service

Jason Bloomberg, Intellyx - Direktiv: Automating Infrastructure Integration Processes with Knative

Jason Bloomberg, Intellyx - ObservIQ: Observability Pipeline Built for OpenTelemetry, Now in the Cloud

Jason Bloomberg, Intellyx - PerfectScale: Right-Sizing Kubernetes Clusters for Governance and Cost Savings

Jason Bloomberg, Intellyx - Traefik: Cloud Native API Management and Service Mesh

Jason Bloomberg, Intellyx - Netris: Virtual Private Cloud across Multiple Clouds, On-Prem, and Edge

Jason Bloomberg, Intellyx - KSOC: Real-Time Kubernetes Security Operations Center

Jason Bloomberg, Intellyx - Generating SBOMs when Slimming Containers



KubeCon + CloudNativeCon would not be possible without the support of our wonderful sponsors. And attendees agree - 89% visited the Solutions Showcase during the event. 

Booth Traffic Total
Onsite leads total 94,587
Onsite leads average/booth 446
YOY SPONSORSHIP 2017 Berlin 2018 Copenhagen 2019 Barcelona 2020 Virtual 2021 Virtual 2022 Valencia 2023 Amsterdam
Diamond 5 6* 6* 6* 6* 6* 7*
Platinum 4 7 15 7 8 17 18
Gold 7 7 14 8 12 18 18
Silver 15 51 55 35 46 95 111
Start-up 13 25 53 26 28 49 63
End User N/A N/A 3 3 2 2 1
Marketing Opportunities 8 19 27 17 25 44 45
Total Unique 47 96 146 87 102 189 221
* Capped Maximum

Diamond Sponsors

Platinum Sponsors

Video Highlights

Thank You

We hope you enjoyed reflecting on a great event in Amsterdam - let's do it again soon!

Your comments and feedback are welcome at

Check out our calendar for community events near you and don't forget to register for KubeCon + CloudNativeCon + Open Source Summit China in Shanghai, 26 - 28 September, 2023, and KubeCon + CloudNativeCon North America in Chicago, 6 - 9 November 2023.

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